Shopify store portfolio
A portfolio of 11 live Shopify stores across skincare, fashion, watches, home textiles, food, kids' products, oral care and health services, for brands in Pakistan, the UAE and Bangladesh. For three of them I lead digital marketing today.
Live Shopify stores
Industries
Brands I lead marketing for
Highest ROAS delivered
Brands I've worked with
Every project
Filter by industry. Each card links to the case study and the live store.
Organic Inn
Organic Inn sells 100% natural peanut butter and rolled oats with no preservatives.
I've been Head of Digital Marketing for Organic Inn since July 2025, leading performance marketing across Meta and Google Ads, creative and persona testing, and optimisation from ad to landing page.
Jackie Dalton
Jackie Dalton sells luxury-style men's watches at accessible prices, from a UAE-based brand.
I've been Head of Digital Marketing for Jackie Dalton Watches since January 2023, running Meta and Google Ads, creative testing and campaign scaling for the brand.
Ornavo
Ornavo sells affordable, high-quality breast pumps and feeding accessories for mothers.
I've been Creative Ads Lead for Ornavo since June 2023, planning and testing ad creative for Meta campaigns, including static, carousel and video ads, to find the angles that sell to new mothers.
All 11 stores on mobile
Where most customers actually shop. Swipe or use the arrows.
What these stores have in common
I checked the live code of all 11 stores in September 2026. WhatsApp chat is the most common feature, which reflects how customers in these markets prefer to ask questions before buying.
Source: my own review of each live storefront, September 2026.
Industries in the portfolio
Skincare, beauty and oral care
AUREX, Bettersmile, M Makeup
See the industry pageHome textiles
K-Linen, Toliya
See the industry pageWatches and fashion
Jackie Dalton, DFO
See the industry pageKids and family
Playfull, Ornavo
See the industry pageFood
Organic Inn
See the industry pageHealth services
Dr. Zubala
See the industry pageMarkets I've worked in
An honest breakdown of where my clients are based today.
Pakistan
9 stores
Fashion, home, food, beauty, kids and health brands.
United Arab Emirates
1 store
Jackie Dalton, a UAE-based watch brand.
Bangladesh
1 store
Bettersmile, an oral care brand.
United Kingdom
Your brand?
My services are built around UK VAT, couriers and consumer law.
What I bring to each project
The same four skills show up across the portfolio, depending on what each brand needs.
Design and build
Brand-led, mobile-first Shopify stores.
Meta and Google Ads
Creative testing and profitable scaling.
CRO and A/B testing
Finding and fixing where sales leak.
Email and retention
Flows that bring customers back.
Roles behind the work
Long-term roles, not just one-off builds. That's why the results compound.
Head of Digital Marketing, Organic Inn
Full-time, remote.
Creative Ads Lead, Ornavo
Freelance, remote.
Head of Digital Marketing, Jackie Dalton Watches
Freelance, remote.
Performance Marketer, TenfoldsMedia
Full-time, on-site.
Facebook Ads freelancer, Fiverr
Freelance, remote.
Did you build all of these stores?
The portfolio shows stores I've worked on. For Organic Inn, Ornavo and Jackie Dalton Watches, I lead digital marketing. Each case study describes the store and, where confirmed, my role.
Can I contact your clients?
For the brands I work with today, I can ask whether they're happy to speak with you.
Do you have UK clients?
My current clients are based in Pakistan, the UAE and Bangladesh. My services, guides and pricing are designed for UK brands.
Can you make my store look like one of these?
I'll design something that fits your brand, using what works in these stores as a starting point.
Want your store in this portfolio?
Tell me what you sell and where you're stuck. You'll get honest advice and a fixed quote, even if we don't end up working together.
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