Case study
Organic Inn: Shopify store case study
Organic Inn is a Pakistan-based brand selling 100% natural peanut butter and rolled oats with no preservatives. This case study covers the brand, the live Shopify store, the features that help it sell, and my role leading its marketing.
- Food and drink
- Pakistan
- Shopify
- Marketing lead since July 2025
By Abdullah Ashraf · Last updated: October 2026
Project snapshot
Food and drink
Pakistan
Shopify
Ongoing since July 2025
The brand
Organic Inn sells 100% natural peanut butter and rolled oats with no preservatives, to customers in Pakistan. The Shopify store is the brand's main sales channel online, built to work on mobile first, where most of its shoppers browse and buy.
What the store includes
The features on the live Organic Inn store that help visitors find products, trust the brand and buy.
Bold, playful brand design
Bundles
Order tracking page
Free delivery threshold
Customer reviews
Tools running on the live store
Spotted in the live store's code in September 2026.
Customer reviews
Social proof on product pages.
WhatsApp chat
Shoppers can ask a question before they buy.
My role
I've been Head of Digital Marketing for Organic Inn since July 2025, leading performance marketing across Meta and Google Ads, creative and persona testing, and optimisation from ad to landing page.
Started leading marketing for Organic Inn
Full-time, remote.
Creative and persona testing
New ad angles and formats tested against cost per purchase.
Full-funnel optimisation
From the ad to the landing page, product page and checkout.
What UK food and drink brands can learn from Organic Inn
Three ideas from this store that work just as well for UK shoppers.
- 01
Look distinctive, not generic
A strong visual identity makes the brand memorable and separates it from marketplace sellers competing on price.
- 02
Raise order value without discounting
Bundles, multi-buy offers and gifts with purchase increase average order value without cutting the price of single products.
- 03
Be clear about delivery up front
A visible delivery message, such as a free delivery threshold, removes one of the most common reasons people abandon a basket.
More projects
Other live Shopify stores from my portfolio.
Questions about this project
Anything else you'd like to know? Ask me on WhatsApp.
Can you build a Shopify store like Organic Inn?
Yes. I can design and build a Shopify store with similar features for your brand. A Starter store costs £695, and a Growth store with custom homepage and product pages costs £1,295. See all prices.
How long would a store like this take?
About 2 weeks for a Starter store, 3 to 4 weeks for a Growth store, and 4 to 8 weeks for a custom build.
What was your role on Organic Inn?
I've been Head of Digital Marketing for Organic Inn since July 2025, leading performance marketing across Meta and Google Ads, creative and persona testing, and optimisation from ad to landing page.
Do you work with food and drink brands in the UK?
Yes. I build and grow Shopify stores for food and drink brands across the UK, with UK VAT, couriers and payment options set up from day one. See food and drink stores.
Keep exploring
Related pages you might find useful next.
Let's grow your store
Tell me what you sell and where you're stuck. You'll get honest advice and a fixed quote, even if we don't end up working together.
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