Case study
Bettersmile: Shopify store case study
Bettersmile is a Bangladesh-based brand selling teeth whitening strips, whitening foam and colour-correcting serum. This case study covers the brand, the live Shopify store, the features that help it sell.
- Oral care
- Bangladesh
- Shopify
By Abdullah Ashraf · Last updated: October 2026
Project snapshot
Oral care
Bangladesh
Shopify
Live store
The brand
Bettersmile sells teeth whitening strips, whitening foam and colour-correcting serum, to customers in Bangladesh. The Shopify store is the brand's main sales channel online, built to work on mobile first, where most of its shoppers browse and buy.
What the store includes
The features on the live Bettersmile store that help visitors find products, trust the brand and buy.
Clean, clinical product design
Gift-with-purchase offer
Benefit strip for delivery and routines
Custom AJAX basket
How I help brands like Bettersmile
The services that matter most for a store like this one.
What UK oral care brands can learn from Bettersmile
Three ideas from this store that work just as well for UK shoppers.
- 01
Look distinctive, not generic
A strong visual identity makes the brand memorable and separates it from marketplace sellers competing on price.
- 02
Raise order value without discounting
Bundles, multi-buy offers and gifts with purchase increase average order value without cutting the price of single products.
- 03
Be clear about delivery up front
A visible delivery message, such as a free delivery threshold, removes one of the most common reasons people abandon a basket.
More projects
Other live Shopify stores from my portfolio.
Questions about this project
Anything else you'd like to know? Ask me on WhatsApp.
Can you build a Shopify store like Bettersmile?
Yes. I can design and build a Shopify store with similar features for your brand. A Starter store costs £695, and a Growth store with custom homepage and product pages costs £1,295. See all prices.
How long would a store like this take?
About 2 weeks for a Starter store, 3 to 4 weeks for a Growth store, and 4 to 8 weeks for a custom build.
What was your role on Bettersmile?
Bettersmile is one of the live Shopify stores in my portfolio. Message me and I'll explain what the project involved.
Do you work with oral care brands in the UK?
Yes. I build and grow Shopify stores for oral care brands across the UK, with UK VAT, couriers and payment options set up from day one. See oral care stores.
Keep exploring
Related pages you might find useful next.
Let's grow your store
Tell me what you sell and where you're stuck. You'll get honest advice and a fixed quote, even if we don't end up working together.
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