The complete guide to Klaviyo for Shopify
Klaviyo is an email and SMS platform that uses your Shopify data to send automated, personalised messages. To get started, connect Klaviyo to Shopify, add sign-up forms, build the core flows (welcome, abandoned cart, browse abandonment and post-purchase), then send regular campaigns to segmented lists.
By Abdullah Ashraf, Shopify expert · Last updated: October 2026
Quick summary
- Connect Shopify and sync customer data.
- Build core flows before campaigns.
- Segment by behaviour and purchase history.
Connect
Install the Klaviyo app, connect your store, and make sure consent is synced correctly.
Sign-up forms
Add a delayed pop-up and embedded forms, with clear consent wording.
Core flows
Welcome series, abandoned cart and checkout, browse abandonment, post-purchase and win-back. See the essential flows.
Campaigns and segments
Send regular campaigns, segmented by engagement and purchase behaviour.
Deliverability
Authenticate your sending domain and remove unengaged contacts regularly.
Frequently asked questions
Is Klaviyo worth it?
How much does Klaviyo cost?
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