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How much does Klaviyo cost for a small store?

Klaviyo has a free plan for small lists, then charges monthly based on the number of contacts you email. Small stores often pay from around £20 to £100 a month as their list grows. Check Klaviyo's pricing page for current rates.

By Abdullah Ashraf, Shopify expert · Last updated: October 2026

The details

The flows it powers, especially abandoned cart and welcome emails, often earn back the cost. Compare Klaviyo and Mailchimp.

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