Shopify GA4 and tracking setup
I set up accurate tracking for Shopify stores: Google Analytics 4, the Meta pixel and Conversions API, Google Ads and TikTok conversions, with consent mode for UK cookie rules. Tracking setup starts at £149, and I check the numbers against your real Shopify orders.
Last updated: October 2026
What's included
Who it's for: Stores where ad platforms and Shopify report different sales, stores without GA4 set up properly, and anyone about to spend on ads.
- Google Analytics 4 with ecommerce events
- Meta pixel and Conversions API
- Google Ads conversion tracking
- TikTok pixel and events
- Consent mode and cookie banner integration
- UTM tagging guidance for emails and social
- Checks against real Shopify order data
- Simple reporting dashboard
How much it costs
Fixed quotes, agreed before work starts. All prices in GBP.
How it works
Audit
Check what's installed and what's broken.
Set up
Install through Shopify's customer events and official apps.
Verify
Test orders compared with each platform.
Hand over
Dashboard and a short explanation.
Why work with me
- Consent handled properly for UK rules
- Numbers checked against real orders, not assumed
- No duplicate tracking codes
Frequently asked questions
Why does Meta report different sales than Shopify?
How do I set up the Meta pixel on Shopify?
Do I need a cookie banner for tracking?
Yes, for non-essential tracking in the UK. Read the cookie guide.
What is the Conversions API?
It sends purchase events from the server, which is more reliable than browser tracking alone.
People also ask
Quick answers to the questions UK store owners ask most about this.
How do I send tracking numbers to customers on Shopify?
When you add a tracking number to an order and mark it fulfilled, Shopify emails it to the customer automatically. Label apps like Click & Drop add tracking for
Read the full answerHow do I set up the Meta pixel on Shopify?
Install Shopify's Facebook & Instagram app, connect your Meta business account and choose your pixel. The app sets up the pixel and Conversions API
Read the full answerRoyal Mail Tracked 24 or Tracked 48: which should I use?
Use Tracked 48 for most everyday orders, because it's cheaper and still tracked. Use Tracked 24 for customers who pay for faster delivery or for time-sensitive
Read the full answerHow do I track my store's Google rankings?
Use Google Search Console to see the queries, clicks and average positions for your pages. For daily keyword tracking, use an SEO rank-tracking
Read the full answerKeep exploring
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Let's grow your store
Tell me what you sell and where you're stuck. You'll get honest advice and a fixed quote, even if we don't end up working together.
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