How to set up the Meta Conversions API on Shopify
The Meta Conversions API sends purchase and other events from Shopify's servers to Meta, which is more reliable than browser tracking alone. On Shopify, turn it on through the Facebook & Instagram app by choosing the maximum data-sharing setting.
By Abdullah Ashraf, Shopify expert · Last updated: October 2026
Quick summary
- Set up through the Facebook & Instagram app.
- Works alongside the pixel.
- Check event match quality in Events Manager.
In this guide:
Set up
- Install or open the Facebook & Instagram app.
- Connect your business account and pixel.
- Choose the maximum data-sharing option.
Check it works
In Events Manager, check that purchase events come from both browser and server, and review event match quality.
Consent
Tracking should respect customers' cookie choices. See cookie consent.
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