Facebook and Instagram ads for Shopify stores
I manage Meta ads on Facebook and Instagram for UK Shopify stores, with tracking set up properly so you know which ads make money. Ads management starts at £249 a month plus your ad spend, with a plain-English monthly report and no long contracts.
Last updated: October 2026
What's included
Who it's for: Shopify stores ready to grow with paid social, and brands whose current Meta ads spend money without clear results.
- Meta pixel and Conversions API setup through Shopify
- Account and campaign structure for ecommerce
- Audience strategy: prospecting, retargeting and customer lists
- Ad creative briefs and copy, with testing plan
- Catalogue and dynamic product ads
- Budget management and scaling
- Weekly optimisation
- Monthly report with sales, ROAS and next steps
How much it costs
Fixed quotes, agreed before work starts. All prices in GBP.
How it works
Audit
Review your account, tracking and past results.
Setup
Fix tracking and build the campaign structure.
Launch and test
Test creatives and audiences with a controlled budget.
Scale
Increase spend on what's profitable.
Why work with me
- The person who built your store also runs your ads, so landing pages and ads match
- Tracking checked against real Shopify orders
- Month-to-month, cancel with 30 days' notice
Frequently asked questions
How much should I spend on Meta ads?
It depends on your margins and goals. See how to set a starting budget.
What is a good ROAS?
It depends on your margins. Use the break-even ROAS calculator.
Why are my Meta ads not converting?
Do you make the ad creatives?
I write copy and briefs and can produce simple creatives. For video, I work with your content or UGC creators.
People also ask
Quick answers to the questions UK store owners ask most about this.
Can I run Meta ads without a Facebook page?
Generally no. Meta ads run through a Facebook Page or linked Instagram account, which acts as the advertiser
Read the full answerWhy are my Meta ads not converting?
Common causes are broken tracking, weak creative, a landing page that doesn't match the ad, high prices or delivery costs, or too little budget to exit learning. Check tracking first, then the product
Read the full answerHow do I set up the Meta pixel on Shopify?
Install Shopify's Facebook & Instagram app, connect your Meta business account and choose your pixel. The app sets up the pixel and Conversions API
Read the full answerWhat budget do I need for Google Ads?
Many small UK stores start Google Shopping or Performance Max with £10 to £30 a day. Your budget should be enough to get several clicks a day on your key
Read the full answerKeep exploring
Related pages you might find useful next.
Let's grow your store
Tell me what you sell and where you're stuck. You'll get honest advice and a fixed quote, even if we don't end up working together.

