Launch your Shopify store in as little as 2 weeks, with fixed prices from £695. See packages

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Custom Shopify theme development

I build custom Shopify themes from scratch for brands that have outgrown ready-made themes. A custom theme is designed around your products and customers, built with Shopify's Online Store 2.0 sections so you can edit it yourself. Custom themes start at £2,495 and take four to eight weeks.

Last updated: October 2026

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What's included

Who it's for: Established brands with a strong identity, unusual products, or performance and feature needs that premium themes can't meet.

  • Custom design for every page template
  • Online Store 2.0 theme with editable sections and blocks
  • Performance budget: fast load times on mid-range phones
  • Accessibility checked against WCAG 2.2 AA
  • Metafield-driven product content
  • Structured data (schema) for products, articles and breadcrumbs
  • Theme documentation and handover training
  • 60 days of support after launch

How much it costs

Fixed quotes, agreed before work starts. All prices in GBP.

How it works

  1. Discovery

    Your goals, customers, products and must-have features.

  2. Design

    Full page designs for approval.

  3. Development

    Theme built and tested on a development store.

  4. Launch and handover

    Go live, then training and documentation.

Why work with me

  • You own the theme code outright once paid
  • Built to be fast, with no unused features weighing it down
  • Designed and developed by the same person

Frequently asked questions

Is a custom theme worth it?

Only if a premium theme is genuinely holding you back. I'll tell you honestly on the free call. Compare premium vs custom.

How much does a custom Shopify theme cost?

From £2,495 with me. See typical UK prices.

Can I edit a custom theme myself?

Yes. It's built with the same section system as Shopify's own themes.

Will a custom theme help SEO?

A fast, well-structured theme helps. Content and links still matter most.

Related pages

People also ask

Quick answers to the questions UK store owners ask most about this.

What should a Shopify development contract include?

Include scope, deliverables, price and payment terms, timeline, revisions, what you need to provide, ownership, support after launch, and what happens if either side wants to end the

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How do I update my Shopify theme to the latest version?

If an update is available for a Theme Store theme, Shopify shows it in the themes page. Updating creates a new copy with your settings; custom code changes may need to be moved

Read the full answer

Can I change my Shopify theme without losing content?

Yes. Products, collections, pages, blog posts and orders stay when you change theme. Theme settings, section content and custom code don't carry over

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How much does a premium Shopify theme cost?

Premium themes on Shopify's Theme Store are usually a one-off payment, commonly in the region of a few hundred pounds, with updates included. Free themes such as Dawn cost

Read the full answer

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Browse the sectionAll Shopify servicesGet it done for youPricing and packagesFree toolShopify fees calculatorMy workSee real client stores

Let's grow your store

Tell me what you sell and where you're stuck. You'll get honest advice and a fixed quote, even if we don't end up working together.

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