Shopify conversion rate optimisation
I help Shopify stores turn more visitors into buyers by finding where customers drop off and fixing it. CRO covers product pages, basket, checkout, trust and mobile experience. A CRO audit and fixes package starts at £249, with ongoing testing available monthly.
Last updated: October 2026
What's included
Who it's for: Stores that get traffic but not enough sales, and stores spending on ads where a small conversion increase makes a big profit difference.
- Funnel analysis in GA4 and Shopify Analytics
- Heatmap and session recording review
- Product page improvements: photos, copy, reviews, delivery information
- Basket and checkout friction fixes
- Trust signals: reviews, returns, payment options, contact details
- Mobile usability fixes
- Offer and upsell setup
- A/B testing plan for ongoing clients
How much it costs
Fixed quotes, agreed before work starts. All prices in GBP.
How it works
Measure
Find the pages and devices where customers drop off.
Diagnose
Heatmaps, recordings and a page-by-page review.
Fix
Changes made on a duplicate theme.
Test and repeat
Measure the impact, then move to the next fix.
Why work with me
- I can build every change myself, so nothing sits waiting for a developer
- Fixes prioritised by likely sales impact
- Honest reporting, including tests that didn't win
Frequently asked questions
What is a good conversion rate for Shopify?
It varies by industry and traffic source. See typical benchmarks.
How much traffic do I need?
For proper A/B testing, a few thousand sessions a month. Below that, I focus on best-practice fixes.
Why am I getting traffic but no sales?
Will you change my checkout?
Shopify's checkout is standardised, but I can improve payment options, trust and what happens before checkout.
People also ask
Quick answers to the questions UK store owners ask most about this.
What is a good conversion rate for a Shopify store?
Many online stores convert around 1% to 3% of visitors, but it varies widely by product, price and traffic source. Compare your rate with your own history and improve from
Read the full answerWhy is my bounce rate so high?
High bounce rates often come from a mismatch between ads and landing pages, slow loading, poor mobile layout or unclear offers. In GA4, look at engagement rate by traffic
Read the full answerShould I migrate or rebuild my store from scratch?
Migrate your data if you have many products, customers, orders or rankings to keep. Rebuild from scratch only if the old store has little content or poor data. Most stores migrate data and refresh the
Read the full answerCan I migrate my product reviews to Shopify?
Usually yes. Most review apps can import reviews from a CSV file or directly from other
Read the full answerKeep exploring
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Let's grow your store
Tell me what you sell and where you're stuck. You'll get honest advice and a fixed quote, even if we don't end up working together.
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