About Abdullah Ashraf: freelance Shopify developer for UK brands
I'm Abdullah Ashraf, a performance marketer and Shopify specialist with 4+ years helping DTC brands grow. I run Meta and Google Ads with constant creative testing, and I design, build and optimise the Shopify stores those ads send traffic to, so you work with one person from first click to checkout.
Years in performance marketing
Marketing roles since 2020
Highest ROAS delivered
Live Shopify stores in my portfolio
How I got here
Ads only work when the store converts. So I learned to do both.
I started running Facebook ads for online brands as a freelancer on Fiverr in 2020. Over the next two years I learned what actually moves sales: testing lots of creative, understanding who the buyer is, and fixing the store so the traffic converts.
In 2022 I joined TenfoldsMedia as a performance marketer, managing campaigns for several brands. Since then I've led marketing for DTC brands directly: Head of Digital Marketing for Jackie Dalton Watches since January 2023, Creative Ads Lead for Ornavo since June 2023, and Head of Digital Marketing for Organic Inn since July 2025.
Along the way I've worked across food, fashion, home and digital products, and delivered ROAS of up to 31x. Because ads only work when the store converts, I also design, build and optimise Shopify stores, so one person looks after the whole journey from ad to checkout.
Experience
Five roles since 2020, three of them still running today.
Head of Digital Marketing, Organic Inn
Full-time, remote. Leading performance marketing across Meta and Google Ads for a natural peanut butter and oats brand.
Creative Ads Lead, Ornavo
Freelance, remote. Planning and testing ad creative for a mother and baby brand.
Head of Digital Marketing, Jackie Dalton Watches
Freelance, remote. Running Meta and Google Ads, creative testing and scaling for a UAE-based watch brand.
Performance Marketer, TenfoldsMedia
Full-time, on-site. Managed paid campaigns for several brands.
Facebook Ads freelancer, Fiverr
Freelance, remote. Where it started: Facebook ads for online stores.
What I specialise in
The skills behind the results, drawn from my roles above.
Creative and persona testing
Finding the angles and audiences that sell, week after week.
Scaling profitable campaigns
Raising budgets only on what beats break-even ROAS.
Full-funnel optimisation
From the ad to the landing page, product page and checkout.
Shopify audits and CRO
Website audits, conversion fixes and A/B testing.
AI-assisted ad creative
Static, carousel, video and animated ads produced quickly.
Google Ads
Audits, performance optimisation and scaling.
Brands I've worked with
How I work
Direct
You talk to me, and I'll tell you honestly if something isn't worth your money.
Fixed prices
Every project has a written quote before work starts.
You own everything
Your store, theme, content and data stay in your account.
Measured
Decisions are based on data, and reports are in plain English.
Tools I use every day
Standard, well-supported tools, so your store never depends on something obscure.
Brands I work with today
Long-term roles where I lead marketing.
What working together looks like
WhatsApp and video calls
Quick questions on WhatsApp, bigger decisions on a call.
Weekly updates
A written update every week during a project.
UK business hours
Replies within one working day, Monday to Friday.
Everything documented
Changes, logins and settings written down for you.
Why I focus on UK brands
UK shoppers expect fast delivery, clear returns and familiar payment options. I build every store around UK VAT, couriers, consumer law and cookie rules, and I've written 120 free guides on exactly that.
VAT set up right
UK couriers
Consumer law
Cookie consent
Industries I know well
Are you a developer or a marketer?
Both. My background is performance marketing, and I also design, build and optimise Shopify stores, so ads and store work together.
Where are you based?
I work remotely with brands in the UK, Pakistan, the UAE and Bangladesh, on UK business hours for UK clients.
How many clients do you take on?
A small number at a time, so every client gets direct attention from me.
Are you an official Shopify Partner?
I'm an independent Shopify specialist, not affiliated with or endorsed by Shopify Inc.
What results can I expect?
It depends on your product, margins and budget. I've delivered ROAS of up to 31x, but I'll give you an honest view of what's realistic for your store on our first call.
Let's talk about your store
Tell me what you sell and where you're stuck. You'll get honest advice and a fixed quote, even if we don't end up working together.