Shopify websites for skincare and beauty brands
I build Shopify stores for UK skincare and beauty brands with clear ingredient lists, routine-based shopping, subscriptions for repeat products and product pages that build trust. I also make sure your store supports the information UK cosmetics rules require.
Last updated: October 2026
What these stores need
- Full ingredient (INCI) lists on product pages
- Routine and skin-type navigation
- Subscriptions for products customers reorder
- Before and after reviews
- Sample and bundle offers
Features I build for you
- Skin quiz or routine finder
- Ingredient and how-to-use tabs
- Subscribe-and-save
- Bundles and gift sets
- Review photos and verified buyers
- Klaviyo replenishment reminders
UK rules to know
General guidance, not legal advice. Check the official guidance for your products.
- Cosmetic products must be notified through the UK's Submit Cosmetic Product Notification (SCPN) service before being sold in Great Britain.
- You need a UK-based Responsible Person and a product safety report for each product.
- Advertising claims must be supported by evidence and follow the ASA's rules.
Pricing
The same fixed-price packages as every store: Starter £695, Growth £1,295, Custom from £2,495. Industry-specific features are included in the quote.
Frequently asked questions
Do you handle the cosmetics notifications?
No, that's done by you or your Responsible Person, but I'll make sure the store displays the required information.
Can I sell subscriptions?
Yes. See subscription setup.
Which ads work for beauty?
Meta and TikTok usually, with strong video and reviews.
Official sources
- Making cosmetic products available in Great Britain (GOV.UK)
- Submit a cosmetic product notification (GOV.UK)
Checked September 2026. Rules change, so always check the latest official guidance.
People also ask
Quick answers to the questions UK store owners ask most about this.
Can I use Shopify without a website domain?
Yes. Every store gets a free myshopify.com address. A custom domain looks more professional and builds trust, so most stores add one before
Read the full answerCan I use my supplier's product photos on my website?
Only with permission. Photos are copyrighted, so check your supplier agreement or ask in writing. Even with permission, your own photos help you stand out and rank
Read the full answerDo I need a website if I sell on Etsy or Amazon?
Not at first, but your own Shopify store lets you build a brand, avoid some marketplace fees and keep customer relationships. Many sellers keep marketplaces for discovery and add a website for repeat
Read the full answerAre TikTok ads worth it for UK brands?
For visual, impulse or trend-friendly products with a younger audience, yes. They need native-looking video and regular creative
Read the full answerKeep exploring
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Let's grow your store
Tell me what you sell and where you're stuck. You'll get honest advice and a fixed quote, even if we don't end up working together.
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