Case study
Ornavo: Shopify store case study
Ornavo is a Pakistan-based brand selling affordable, high-quality breast pumps and feeding accessories for mothers. This case study covers the brand, the live Shopify store, the features that help it sell, and my role leading its marketing.
- Mother and baby
- Pakistan
- Shopify
- Marketing lead since June 2023
By Abdullah Ashraf · Last updated: October 2026
Project snapshot
Mother and baby
Pakistan
Shopify
Ongoing since June 2023
The brand
Ornavo sells affordable, high-quality breast pumps and feeding accessories for mothers, to customers in Pakistan. The Shopify store is the brand's main sales channel online, built to work on mobile first, where most of its shoppers browse and buy.
What the store includes
The features on the live Ornavo store that help visitors find products, trust the brand and buy.
Product-focused collections
Helpful tools and guides for new mothers
Email marketing integration
WhatsApp support
Tools running on the live store
Spotted in the live store's code in September 2026.
WhatsApp chat
Shoppers can ask a question before they buy.
Klaviyo email
Automated emails and sign-up capture.
Google Analytics 4
Traffic and sales measured.
My role
I've been Creative Ads Lead for Ornavo since June 2023, planning and testing ad creative for Meta campaigns, including static, carousel and video ads, to find the angles that sell to new mothers.
Started leading marketing for Ornavo
Freelance, remote.
Creative and persona testing
New ad angles and formats tested against cost per purchase.
Full-funnel optimisation
From the ad to the landing page, product page and checkout.
What UK mother and baby brands can learn from Ornavo
Three ideas from this store that work just as well for UK shoppers.
- 01
Make products easy to find
Clear categories and navigation help shoppers reach the right product in a few taps, which matters most on a phone.
- 02
Help before you sell
Buying guides and helpful tools turn the store into a source of answers, which builds trust and brings in search traffic.
- 03
Capture visitors from day one
Connecting an email platform at launch means every sign-up can be welcomed and reminded automatically.
More projects
Other live Shopify stores from my portfolio.
Questions about this project
Anything else you'd like to know? Ask me on WhatsApp.
Can you build a Shopify store like Ornavo?
Yes. I can design and build a Shopify store with similar features for your brand. A Starter store costs £695, and a Growth store with custom homepage and product pages costs £1,295. See all prices.
How long would a store like this take?
About 2 weeks for a Starter store, 3 to 4 weeks for a Growth store, and 4 to 8 weeks for a custom build.
What was your role on Ornavo?
I've been Creative Ads Lead for Ornavo since June 2023, planning and testing ad creative for Meta campaigns, including static, carousel and video ads, to find the angles that sell to new mothers.
Do you work with mother and baby brands in the UK?
Yes. I build and grow Shopify stores for mother and baby brands across the UK, with UK VAT, couriers and payment options set up from day one. See mother and baby stores.
Keep exploring
Related pages you might find useful next.
Let's grow your store
Tell me what you sell and where you're stuck. You'll get honest advice and a fixed quote, even if we don't end up working together.
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