Case study
Playfull: Shopify store case study
Playfull is a Pakistan-based brand selling indoor jungle gyms, Pikler triangles, foldable climbers and wall-mounted play equipment for toddlers and children. This case study covers the brand, the live Shopify store, the features that help it sell.
- Kids' play equipment
- Pakistan
- Shopify
By Abdullah Ashraf · Last updated: October 2026
Project snapshot
Kids' play equipment
Pakistan
Shopify
Live store
The brand
Playfull sells indoor jungle gyms, Pikler triangles, foldable climbers and wall-mounted play equipment for toddlers and children, to customers in Pakistan. The Shopify store is the brand's main sales channel online, built to work on mobile first, where most of its shoppers browse and buy.
What the store includes
The features on the live Playfull store that help visitors find products, trust the brand and buy.
Shop by type navigation
A guide to choosing the right play set
Play guides and parent advice
Delivery and assembly information
WhatsApp chat
Tools running on the live store
Spotted in the live store's code in September 2026.
WhatsApp chat
Shoppers can ask a question before they buy.
How I help brands like Playfull
The services that matter most for a store like this one.
What UK kids' play equipment brands can learn from Playfull
Three ideas from this store that work just as well for UK shoppers.
- 01
Make products easy to find
Clear categories and navigation help shoppers reach the right product in a few taps, which matters most on a phone.
- 02
Help before you sell
Buying guides and helpful tools turn the store into a source of answers, which builds trust and brings in search traffic.
- 03
Be clear about delivery up front
A visible delivery message, such as a free delivery threshold, removes one of the most common reasons people abandon a basket.
More projects
Other live Shopify stores from my portfolio.
Questions about this project
Anything else you'd like to know? Ask me on WhatsApp.
Can you build a Shopify store like Playfull?
Yes. I can design and build a Shopify store with similar features for your brand. A Starter store costs £695, and a Growth store with custom homepage and product pages costs £1,295. See all prices.
How long would a store like this take?
About 2 weeks for a Starter store, 3 to 4 weeks for a Growth store, and 4 to 8 weeks for a custom build.
What was your role on Playfull?
Playfull is one of the live Shopify stores in my portfolio. Message me and I'll explain what the project involved.
Do you work with kids' play equipment brands in the UK?
Yes. I build and grow Shopify stores for kids' play equipment brands across the UK, with UK VAT, couriers and payment options set up from day one. See kids' play equipment stores.
Keep exploring
Related pages you might find useful next.
Let's grow your store
Tell me what you sell and where you're stuck. You'll get honest advice and a fixed quote, even if we don't end up working together.
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