Custom Shopify theme cost
A custom Shopify theme in the UK typically costs £4,000 to £20,000 or more, depending on the number of page templates, custom features and whether design is included. Customising a premium theme usually costs £500 to £3,000 and suits most small brands.
By Abdullah Ashraf, Shopify expert · Last updated: October 2026
Price ranges at a glance
| Typical UK price | What you get | |
|---|---|---|
| Premium theme customisation | £500 to £3,000 | Brand styling and custom sections |
| Freelancer custom theme | £4,000 to £10,000 | Bespoke design and build |
| Agency custom theme | £10,000 to £30,000+ | Full design team and process |
Typical 2026 UK market ranges. Prices vary by provider, scope and experience.
What affects the cost
- Number of templates
- Custom features and integrations
- Design included or supplied
- Performance and accessibility targets
Hidden costs to budget for
- Ongoing updates to your custom code
- Content and photography
- Post-launch changes
How to keep costs down
- Start from a premium theme if possible
- Limit templates to what you need
- Reuse sections across pages
Frequently asked questions
What does a custom theme cost with you?
From £2,495. See custom themes.
Theme or custom build?
How long does it take?
Usually 4 to 8 weeks.
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