Shopify app costs: what UK stores really pay
Most small UK Shopify stores spend around £20 to £150 a month on apps, and growing stores often spend £150 to £500. Common paid apps include reviews, email marketing, subscriptions and upsells. Many have free plans that are enough when you start.
By Abdullah Ashraf, Shopify expert · Last updated: October 2026
Price ranges at a glance
| Typical UK price | What you get | |
|---|---|---|
| Starter store | £0 to £50 a month | Free plans for reviews and email |
| Growing store | £50 to £200 a month | Reviews, Klaviyo, upsells |
| Established store | £200 to £500+ a month | Subscriptions, loyalty, search |
| Email marketing | £0 to £200+ a month | Grows with your list size |
Typical 2026 UK market ranges. Prices vary by provider, scope and experience.
What affects the cost
- Order volume and list size
- Number of apps
- Premium tiers
- Currency: many apps bill in US dollars
Hidden costs to budget for
- Price rises as you grow
- Leftover code slowing the store after uninstalling
- Several apps doing the same job
How to keep costs down
- Review your apps every quarter
- Use Shopify's built-in features first
- Choose apps with fair usage-based pricing
Frequently asked questions
Which apps do UK stores need?
Do too many apps slow my store?
Can you review my apps?
Yes, in an app stack review. See app setup.
Keep exploring
Related pages you might find useful next.
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