Retargeting ads for Shopify: a complete guide
Retargeting shows ads to people who visited your store but didn't buy. For Shopify stores, the most effective retargeting uses dynamic product ads showing items people viewed or added to basket, plus reviews and offers for people close to buying.
By Abdullah Ashraf, Shopify expert · Last updated: October 2026
Quick summary
- Dynamic product ads work well.
- Segment by how close people were to buying.
- Cap frequency to avoid annoying people.
In this guide:
Audiences
- Viewed products in the last 7 to 30 days
- Added to basket but didn't buy
- Past customers for repeat purchases
Creative
Show the products they viewed, plus reviews, delivery information or a gentle offer.
Budgets
Retargeting audiences are small, so budgets are usually a fraction of prospecting spend.
Email first
Abandoned cart emails often recover more sales than ads. Build a cart sequence.
Frequently asked questions
When should I start retargeting?
Keep reading
Keep exploring
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