How to create scroll-stopping ad creatives
Scroll-stopping ads grab attention in the first second with movement, a bold visual or a surprising line, show the product clearly, feel native to the platform, and give people a reason to care. Short vertical videos, UGC and demonstrations usually outperform polished brand ads.
By Abdullah Ashraf, Shopify expert · Last updated: October 2026
Quick summary
- Hook in the first second.
- Native, authentic content.
- Show the product in use.
In this guide:
Hooks
- Show the result first
- Ask a question customers relate to
- Demonstrate something surprising
- Use text overlays for silent viewing
Formats
- Short vertical video
- UGC and testimonials
- Before and after
- Carousel of benefits
Test and refresh
Test several hooks with the same product, and refresh creatives regularly as they tire.
Frequently asked questions
How many creatives should I test?
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