Klaviyo vs Mailchimp for Shopify
Klaviyo is the better choice for most Shopify stores because it uses detailed store data, such as products viewed and orders, to power automated flows and segments. Mailchimp is simpler and can be cheaper for basic newsletters, but it's less focused on ecommerce.
By Abdullah Ashraf, Shopify expert · Last updated: October 2026
Side-by-side comparison
| Klaviyo | Mailchimp | |
|---|---|---|
| Shopify data | Deep: browsing, orders, predicted spend | More basic |
| Automated flows | Powerful ecommerce flows | Good basic automations |
| Segmentation | Very detailed | Good |
| SMS | Built in | Available in some regions |
| Ease of use | Moderate | Easy |
Costs in the UK
Both have free plans for small lists, with prices rising as your contact list grows. Klaviyo usually costs more at the same list size but often earns more through ecommerce flows. Check both providers' current pricing.
Prices change. Check each provider's current UK pricing page before deciding.
Which should you choose?
Choose Klaviyo if…
- Email is a key sales channel
- You want abandoned cart and browse flows
- You want segmentation by purchase behaviour
Choose Mailchimp if…
- You only send occasional newsletters
- You want the simplest tool
- Budget is very tight
Frequently asked questions
Is Shopify Email enough?
How much does Klaviyo cost?
Can you set up Klaviyo for me?
Yes. See Klaviyo setup.
Keep exploring
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