The essential email flows every Shopify store needs
Every Shopify store should run these automated flows: a welcome series for new subscribers, abandoned cart and checkout emails, browse abandonment, post-purchase thank-you and review requests, a win-back flow for lapsed customers, and, for repeat products, replenishment reminders.
By Abdullah Ashraf, Shopify expert · Last updated: October 2026
Quick summary
- Welcome and abandoned cart first.
- Post-purchase flows build loyalty.
- Win-back flows bring lapsed customers back.
In this guide:
The flows
- Welcome series: introduce the brand and offer
- Abandoned cart and checkout: remind and reassure
- Browse abandonment: show viewed products
- Post-purchase: thanks, tips and review request
- Win-back: re-engage lapsed customers
- Replenishment: remind when it's time to reorder
Order of priority
Start with welcome and abandoned cart, which usually earn the most, then add the rest.
Keep improving
Test subject lines, timing and content every few months.
Keep exploring
Related pages you might find useful next.
Let's grow your store
Tell me what you sell and where you're stuck. You'll get honest advice and a fixed quote, even if we don't end up working together.