How to set up a loyalty programme on Shopify

A loyalty programme rewards repeat customers with points, perks or VIP tiers. Choose a loyalty app, decide how customers earn and redeem points, keep rewards simple and valuable, and promote the programme on your site and in emails.

By Abdullah Ashraf, Shopify expert · Last updated: October 2026

Quick summary

Simple rules customers understand.
Rewards worth having.
Promote it everywhere.

In this guide:

Design
Tools
Promotion

Design

Points for purchases, reviews and referrals
Rewards such as money off or free products
Optional VIP tiers for top customers

Tools

See loyalty apps.

Promotion

Show the programme on product pages, account pages and in post-purchase emails.

Keep reading

Keep exploring

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How to Write a Welcome Email Series

How to Plan Email Campaigns for the Year

How to Set Up a Referral Programme on Shopify

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