How to increase repeat purchases
Increase repeat purchases with great first experiences, post-purchase emails, replenishment reminders, subscriptions for regularly used products, loyalty rewards, personalised recommendations and new product launches for existing customers.
By Abdullah Ashraf, Shopify expert · Last updated: October 2026
Quick summary
- The first order experience matters most.
- Automated emails drive repeat orders.
- Subscriptions suit repeat products.
In this guide:
First impressions
Fast delivery, good packaging and a thank-you note set up the second purchase.
Post-purchase, replenishment and win-back flows. See essential flows.
Subscriptions and loyalty
Subscriptions and loyalty programmes reward regular customers.
Keep exploring
Related pages you might find useful next.
Let's grow your store
Tell me what you sell and where you're stuck. You'll get honest advice and a fixed quote, even if we don't end up working together.