How to write a welcome email series
A welcome series introduces new subscribers to your brand over three to five emails: deliver any promised offer immediately, share your story, show best sellers and reviews, answer common questions, and remind them of the offer before it expires.
By Abdullah Ashraf, Shopify expert · Last updated: October 2026
Quick summary
- Deliver the promised offer straight away.
- Tell your story and show best sellers.
- Three to five emails over one to two weeks.
In this guide:
Suggested series
- Welcome and offer (immediately)
- Brand story (day 2)
- Best sellers and reviews (day 4)
- FAQs and how to choose (day 6)
- Offer reminder (day 8)
Tone
Friendly, personal and consistent with your brand.
Stop when they buy
Move buyers into post-purchase flows instead.
Keep exploring
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