How to set up a referral programme on Shopify
A referral programme rewards customers for recommending your store, usually by giving both the customer and their friend a discount. Use a referral or loyalty app, make the reward attractive, and promote it after purchase when customers are happiest.
By Abdullah Ashraf, Shopify expert · Last updated: October 2026
Quick summary
- Reward both the referrer and the friend.
- Promote after purchase.
- Watch for abuse.
In this guide:
Set up
Most loyalty apps include referrals. Choose rewards such as £10 off for both people.
Promotion
Mention it in post-purchase emails, account pages and packaging inserts.
Prevent abuse
Set minimum order values and limit self-referrals.
Keep exploring
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