How to grow your email list on Shopify
Grow your email list with a delayed sign-up pop-up offering a clear reason to join, such as early access or a welcome offer, embedded forms in your footer and blog, checkout opt-ins, quizzes and giveaways. Always get clear consent under UK rules.
By Abdullah Ashraf, Shopify expert · Last updated: October 2026
Quick summary
- Give a clear reason to sign up.
- Use pop-ups, footer forms and checkout.
- Consent must be opt-in.
In this guide:
Pop-ups
Delay them, make them easy to close, and keep them mobile-friendly. See pop-up tips.
Other sign-up points
- Footer and blog forms
- Checkout marketing opt-in
- Quizzes and product finders
- Back-in-stock alerts
- Giveaways with clear terms
Consent
Explain what people will receive and don't pre-tick boxes. See GDPR.
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