How to set up SMS marketing for a UK store
SMS works well for time-sensitive messages such as launches, sales and back-in-stock alerts. In the UK you need clear, opt-in consent for marketing texts, an easy way to opt out, and identification of your brand. Set it up through Klaviyo or a dedicated SMS app.
By Abdullah Ashraf, Shopify expert · Last updated: October 2026
Quick summary
- Explicit opt-in consent required.
- Include an easy opt-out.
- Use sparingly for important moments.
In this guide:
Consent
Collect SMS consent separately from email, with clear wording about what you'll send.
What to send
- Launches and drops
- Sales and early access
- Back-in-stock alerts
- Abandoned cart reminders, if consented
Frequency
Keep texts short and infrequent, and always include your brand name and opt-out.
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