Case study
M Makeup: Shopify store case study
M Makeup is a Pakistan-based brand selling the official cosmetics brand of the Mirrors by Tazeen beauty salons. This case study covers the brand, the live Shopify store, the features that help it sell.
- Cosmetics
- Pakistan
- Shopify
By Abdullah Ashraf · Last updated: October 2026
Project snapshot
Cosmetics
Pakistan
Shopify
Live store
The brand
M Makeup sells the official cosmetics brand of the Mirrors by Tazeen beauty salons, to customers in Pakistan. The Shopify store is the brand's main sales channel online, built to work on mobile first, where most of its shoppers browse and buy.
What the store includes
The features on the live M Makeup store that help visitors find products, trust the brand and buy.
New product drops
Customer reviews
Salon-backed brand story
WhatsApp chat
Tools running on the live store
Spotted in the live store's code in September 2026.
Customer reviews
Social proof on product pages.
WhatsApp chat
Shoppers can ask a question before they buy.
How I help brands like M Makeup
The services that matter most for a store like this one.
What UK cosmetics brands can learn from M Makeup
Three ideas from this store that work just as well for UK shoppers.
- 01
Put reviews where the decision happens
Reviews close to the add-to-basket button answer the question every new customer has: can I trust this brand? UK shoppers check reviews before buying from a brand they don't know.
- 02
Make it easy to ask a question
Live chat lets a hesitant shopper get an answer instead of leaving. For UK stores, Shopify Inbox or a WhatsApp Business link does the same job.
- 03
Capture visitors from day one
Connecting an email platform at launch means every sign-up can be welcomed and reminded automatically.
More projects
Other live Shopify stores from my portfolio.
Questions about this project
Anything else you'd like to know? Ask me on WhatsApp.
Can you build a Shopify store like M Makeup?
Yes. I can design and build a Shopify store with similar features for your brand. A Starter store costs £695, and a Growth store with custom homepage and product pages costs £1,295. See all prices.
How long would a store like this take?
About 2 weeks for a Starter store, 3 to 4 weeks for a Growth store, and 4 to 8 weeks for a custom build.
What was your role on M Makeup?
M Makeup is one of the live Shopify stores in my portfolio. Message me and I'll explain what the project involved.
Do you work with cosmetics brands in the UK?
Yes. I build and grow Shopify stores for cosmetics brands across the UK, with UK VAT, couriers and payment options set up from day one. See cosmetics stores.
Keep exploring
Related pages you might find useful next.
Let's grow your store
Tell me what you sell and where you're stuck. You'll get honest advice and a fixed quote, even if we don't end up working together.
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