Case study
Toliya: Shopify store case study
Toliya is a Pakistan-based brand selling premium towels, bedding sets, bedsheets and bath essentials. This case study covers the brand, the live Shopify store, the features that help it sell.
- Home textiles
- Pakistan
- Shopify
By Abdullah Ashraf · Last updated: October 2026
Project snapshot
Home textiles
Pakistan
Shopify
Live store
The brand
Toliya sells premium towels, bedding sets, bedsheets and bath essentials, to customers in Pakistan. The Shopify store is the brand's main sales channel online, built to work on mobile first, where most of its shoppers browse and buy.
What the store includes
The features on the live Toliya store that help visitors find products, trust the brand and buy.
Lifestyle photography
Nationwide free delivery message
Clear product categories
WhatsApp chat
Tools running on the live store
Spotted in the live store's code in September 2026.
WhatsApp chat
Shoppers can ask a question before they buy.
How I help brands like Toliya
The services that matter most for a store like this one.
What UK home textiles brands can learn from Toliya
Three ideas from this store that work just as well for UK shoppers.
- 01
Look distinctive, not generic
A strong visual identity makes the brand memorable and separates it from marketplace sellers competing on price.
- 02
Be clear about delivery up front
A visible delivery message, such as a free delivery threshold, removes one of the most common reasons people abandon a basket.
- 03
Make products easy to find
Clear categories and navigation help shoppers reach the right product in a few taps, which matters most on a phone.
More projects
Other live Shopify stores from my portfolio.
Questions about this project
Anything else you'd like to know? Ask me on WhatsApp.
Can you build a Shopify store like Toliya?
Yes. I can design and build a Shopify store with similar features for your brand. A Starter store costs £695, and a Growth store with custom homepage and product pages costs £1,295. See all prices.
How long would a store like this take?
About 2 weeks for a Starter store, 3 to 4 weeks for a Growth store, and 4 to 8 weeks for a custom build.
What was your role on Toliya?
Toliya is one of the live Shopify stores in my portfolio. Message me and I'll explain what the project involved.
Do you work with home textiles brands in the UK?
Yes. I build and grow Shopify stores for home textiles brands across the UK, with UK VAT, couriers and payment options set up from day one. See home textiles stores.
Keep exploring
Related pages you might find useful next.
Let's grow your store
Tell me what you sell and where you're stuck. You'll get honest advice and a fixed quote, even if we don't end up working together.
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