How to set up pre-orders on Shopify
You can take pre-orders on Shopify with a pre-order app or Shopify's purchase options, charging customers in full, as a deposit, or when the item ships. Always show an expected delivery date, because UK rules say goods should be delivered within 30 days unless you've agreed a different time with the customer.
By Abdullah Ashraf, Shopify expert · Last updated: October 2026
Quick summary
- Choose full payment, deposit or pay later.
- Show expected delivery dates clearly.
- Keep customers updated.
Choose a payment approach
- Full payment upfront: simplest, best for short waits
- Deposit now, balance later: good for high-value items
- Charge on shipping: reduces refunds if dates change
Show delivery dates
Show the expected dispatch date on the product page, basket and confirmation email. If no date is agreed, UK law expects delivery within 30 days.
Keep customers informed
Send updates if dates change, and make it easy to cancel. Tag pre-orders so fulfilment is simple.
Frequently asked questions
Can I take deposits?
Yes. See deposit options.
Do pre-orders help launches?
Yes, they test demand and fund stock.
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