How to launch a product on Shopify
A strong product launch builds anticipation before release, with a waitlist or pre-orders, then announces it to your email list, social followers and customers on launch day, followed by ads and reviews in the weeks after.
By Abdullah Ashraf, Shopify expert · Last updated: October 2026
Quick summary
- Build a waitlist before launch.
- Email and social first, then ads.
- Collect early reviews quickly.
In this guide:
Before launch
- Create a coming-soon page with sign-up
- Tease the product on social
- Consider pre-orders to test demand
Launch day
- Email your list and waitlist first
- Post on social and share with partners
- Check stock and site speed
After launch
Run ads to proven audiences, collect reviews and share customer photos.
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