Black Friday preparation checklist for Shopify stores
Prepare for Black Friday by deciding your offer and checking margins, ordering stock and packaging, speed-testing your store, building landing pages, growing your email list, scheduling emails and ads, setting delivery expectations, and preparing customer service, starting about eight weeks before.
By Abdullah Ashraf, Shopify expert · Last updated: October 2026
Quick summary
- Start eight weeks out.
- Check margins on discounted prices.
- Schedule emails and ads in advance.
Offer and stock
Choose an offer your margins can support and order stock early.
Store readiness
Speed-test, build a landing page and test discounts. See landing pages.
Marketing
Grow your list with early access sign-ups and schedule emails. Plan ad budgets.
Operations
Book courier collections, prepare packaging and set clear delivery times.
Keep exploring
Related pages you might find useful next.
Let's grow your store
Tell me what you sell and where you're stuck. You'll get honest advice and a fixed quote, even if we don't end up working together.