How to sell on TikTok Shop UK
TikTok Shop lets UK sellers sell products directly inside TikTok through videos, live streams and a shop tab. Connect Shopify with the TikTok app to sync products and orders, then promote through your own videos and affiliate creators.
By Abdullah Ashraf, Shopify expert · Last updated: October 2026
Quick summary
- Products sync from Shopify.
- Creators and affiliates drive sales.
- Check TikTok's seller requirements and fees.
In this guide:
Set up
Apply for a TikTok Shop seller account, then connect it to Shopify to sync products, stock and orders.
Selling
- Shoppable videos
- Live shopping
- Affiliate creators on commission
Operations
Meet TikTok's delivery and service standards, and check current fees.
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Keep exploring
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