How to price your products for profit
To price for profit, add up every cost per order (product, packaging, shipping, payment fees, returns and marketing), decide the margin you need to cover overheads and grow, then check the price against competitors and what customers value.
By Abdullah Ashraf, Shopify expert · Last updated: October 2026
Quick summary
- Know your full cost per order.
- Build in marketing costs.
- Compete on value, not just price.
Calculate costs
Use the profit margin calculator to include VAT, fees, shipping and ads.
Set your margin
Aim for enough margin to cover overheads, discounts and advertising.
Check the market
Compare with competitors and consider how your quality, brand and service justify your price.
Test
Small price tests can reveal what customers will pay.
Frequently asked questions
Compete on price or brand?
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