How to sell wholesale alongside retail
To sell wholesale and retail from one Shopify store, set up trade customer accounts with their own price lists, minimum orders and payment terms, keep wholesale prices hidden from retail shoppers, and make sure your retail prices leave room for stockists' margins.
By Abdullah Ashraf, Shopify expert · Last updated: October 2026
Quick summary
- Separate price lists for trade customers.
- Protect retail pricing.
- Clear minimums and payment terms.
Setup
Use a wholesale app or native B2B on Shopify Plus. See B2B setup.
Pricing
Wholesale prices are often around half of retail, so check your margins work for both.
Terms
Set minimum orders, payment terms and a simple trade application form.
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