How to plan Christmas sales for a UK store
Plan Christmas by building gift guides and bundles, confirming stock and packaging, publishing clear last order dates for each delivery service, promoting gift wrapping and gift cards, and adjusting ads as delivery cut-offs approach. Promote gift cards after the last posting date.
By Abdullah Ashraf, Shopify expert · Last updated: October 2026
Quick summary
- Publish last order dates early.
- Gift guides and bundles help shoppers.
- Switch to gift cards after cut-offs.
In this guide:
Gift-ready store
- Gift guides by price and recipient
- Bundles and gift sets
- Gift wrapping and messages
Delivery dates
Check couriers' Christmas last posting dates and show them on your site and in emails.
After cut-offs
Promote digital gift cards and click and collect. Set up gift cards.
January
Plan returns and a January sale.
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