How to set up gift cards on Shopify
Shopify lets you sell digital gift cards as products, with values such as £10, £25 and £50, and customers receive a code by email. Set clear terms, including any expiry date, promote gift cards before Christmas and occasions, and check the VAT treatment with your accountant.
By Abdullah Ashraf, Shopify expert · Last updated: October 2026
Quick summary
- Create gift cards as products with set values.
- Codes are emailed automatically.
- Make expiry terms clear.
Create a gift card product
- Go to Products, then Gift cards.
- Create a gift card product with value variants.
- Design the gift card email.
Terms
Explain expiry, whether cards can be used on sale items, and that they can't be exchanged for cash.
Promotion
Feature gift cards in December, around occasions and for last-minute shoppers after shipping cut-offs.
VAT
VAT treatment of vouchers can be complex. Check with your accountant.
Frequently asked questions
Can customers send gift cards to someone else?
Yes, with recipient options.
Can I issue gift cards for refunds?
Yes, if the customer agrees; statutory refunds must be offered to the original payment method.
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