How to sell on Instagram and Facebook Shops
Connect Shopify to Meta with the Facebook & Instagram app to sync your product catalogue, then tag products in Instagram posts, stories and reels so followers can tap through to buy. Your catalogue also powers dynamic ads.
By Abdullah Ashraf, Shopify expert · Last updated: October 2026
Quick summary
- Connect with the Facebook & Instagram app.
- Tag products in posts and reels.
- Catalogue also powers ads.
In this guide:
Set up
- Install the Facebook & Instagram app.
- Connect your business account, page and Instagram profile.
- Sync your catalogue and wait for approval.
Tag products
Tag products in posts, stories and reels.
Keep it accurate
Product details, prices and stock sync from Shopify.
Keep reading
Keep exploring
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