How to use reviews and social proof to increase sales
Reviews and social proof reassure shoppers that others have bought and liked your products. Collect reviews automatically after delivery, show star ratings on product and collection pages, feature photo reviews and UGC, and add press mentions or customer numbers where they're genuine.
By Abdullah Ashraf, Shopify expert · Last updated: October 2026
Quick summary
- Automate review requests after delivery.
- Show stars on collection and product pages.
- Photo reviews are especially persuasive.
Collect reviews
Use a review app to email customers after delivery. See review apps.
Display them
Stars near product titles, full reviews lower on the page, and a reviews section on the homepage.
Other social proof
- Customer photos and UGC
- Genuine press mentions
- Numbers of customers or orders, if accurate
Stay honest
Never write or buy fake reviews, which is illegal under UK consumer law.
Frequently asked questions
How do I get my first reviews?
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