How to use upsells and cross-sells on Shopify
Upsells encourage customers to choose a better or larger version; cross-sells suggest related products. On Shopify, show complementary products on product pages and in the basket, offer bundles, and add post-purchase offers. Keep suggestions relevant so they feel helpful.
By Abdullah Ashraf, Shopify expert · Last updated: October 2026
Quick summary
- Relevant suggestions only.
- Use product pages, basket and post-purchase.
- Start with Shopify's free tools.
In this guide:
Where to show them
- Product pages: 'Complete the look' or 'Often bought with'
- Basket: small add-ons
- After purchase: one-click offers
Tools
Shopify's Search & Discovery app sets complementary products for free. See upsell apps.
Keep it helpful
One or two strong suggestions work better than many.
Keep reading
Keep exploring
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