How to build trust on a new Shopify store
New stores build trust by showing real people and a real business: an about page with photos, clear contact details and address, honest delivery and returns policies, recognised payment options, genuine reviews, professional photos and a fast, polished site.
By Abdullah Ashraf, Shopify expert · Last updated: October 2026
Quick summary
- Real people, real contact details.
- Clear policies and familiar payment options.
- Genuine reviews from day one.
Business details
Show your business name, address and contact details, and reply quickly to messages.
Policies
Clear delivery times, returns and refunds. Write a returns policy.
Proof
Reviews, photos from customers and genuine press mentions. Use social proof.
Polish
Consistent design, good photos and no broken links or placeholder text.
Frequently asked questions
Do trust badges help?
Keep reading
Keep exploring
Related pages you might find useful next.
Let's grow your store
Tell me what you sell and where you're stuck. You'll get honest advice and a fixed quote, even if we don't end up working together.