How to use heatmaps to improve your store
Heatmaps show where visitors click, scroll and ignore on your pages, and session recordings show real visits. Use them to find where people get stuck, such as missed buttons, ignored sections or confusing variant selectors, then fix the biggest problems.
By Abdullah Ashraf, Shopify expert · Last updated: October 2026
Quick summary
- See where people click and stop scrolling.
- Watch recordings of real sessions.
- Fix the biggest friction first.
In this guide:
Setting up
Install a heatmap tool and make sure it respects cookie consent.
What to look for
- Clicks on things that aren't links
- Important content below where most people stop scrolling
- Repeated taps on mobile
- Rage clicks and hesitation
Act on it
Change one thing, then compare results.
Keep reading
Keep exploring
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