How to A/B test on Shopify
To A/B test on Shopify, use a testing app that splits visitors between two versions of a page or theme, change one thing at a time, and run the test until you have enough orders for a reliable result. With low traffic, focus on best-practice improvements instead.
By Abdullah Ashraf, Shopify expert · Last updated: October 2026
Quick summary
- Change one thing at a time.
- You need enough traffic and orders.
- Measure sales, not just clicks.
In this guide:
What to test
- Product page layout
- Headlines and images
- Free delivery thresholds
- Offers and bundles
How long
Run tests for at least two weeks, covering weekdays and weekends, until results are clear.
Low traffic
Below a few thousand visitors a month, tests rarely reach clear results. Make best-practice changes and watch trends.
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