How to write an about page that builds trust
A trustworthy about page tells customers who is behind the brand, why it exists, how products are made and why they can trust you. Use real names and photos, specific details and evidence such as reviews, press or certifications, and end with a clear next step.
By Abdullah Ashraf, Shopify expert · Last updated: October 2026
Quick summary
- Show real people and real photos.
- Use specific details, not vague claims.
- Link to proof and to your products.
In this guide:
What to include
- Who you are, with names and photos
- Why you started the brand
- How and where products are made
- What makes you different
- Proof: reviews, press, certifications
- How to contact you
Write like a person
Short paragraphs, plain language and a genuine voice work better than corporate copy.
Link onwards
End with links to your best products or collections so the page helps sales.
Frequently asked questions
How long should an about page be?
Usually 300 to 800 words, with photos.
Does an about page help SEO?
It supports trust and brand searches.
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