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How to set up Google Merchant Center with Shopify

Install Shopify's Google & YouTube app, connect your Google account, create or link a Merchant Center account, and sync your products. Before approval, make sure your store has contact details, clear shipping and returns policies, accurate prices, and a working checkout.

By Abdullah Ashraf, Shopify expert · Last updated: October 2026

Quick summary

  • Use the Google & YouTube app.
  • Policies and contact details prevent suspensions.
  • Fix product warnings in Merchant Center.

Set up

  1. Install the Google & YouTube app.
  2. Connect your Google account and Merchant Center.
  3. Set shipping and tax settings.
  4. Sync products and turn on free listings.

Avoid suspension

Show contact details, shipping and returns policies, and make sure prices and stock match your site. See suspension fixes.

Fix warnings

Review product issues such as missing identifiers or image problems.

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