How to set up Performance Max for ecommerce
Performance Max is a Google Ads campaign type that shows your products across Shopping, Search, YouTube, Display and Gmail. For ecommerce, link Merchant Center, set a sales goal, add good images, videos and text, and group products into asset groups by category or margin.
By Abdullah Ashraf, Shopify expert · Last updated: October 2026
Quick summary
- Needs a healthy Merchant Center feed.
- Asset quality matters.
- Give it time to learn.
Set up
- Create a campaign with a sales objective.
- Link Merchant Center and choose products.
- Add images, logos, videos, headlines and descriptions.
- Set budget and ROAS target if you have data.
Structure
Separate asset groups for different categories or margins.
Monitor
Allow a learning period, then review product and search insights.
Keep exploring
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