How to fix common Shopify SEO problems
The most common Shopify SEO problems are duplicate product content, collection-based product URLs, missing redirects after changes, thin tag pages, copied supplier descriptions, slow apps, missing alt text and duplicate title tags. Most can be fixed with theme settings, redirects and better content.
By Abdullah Ashraf, Shopify expert · Last updated: October 2026
Quick summary
- Fix duplicates and redirects first.
- Replace supplier descriptions.
- Clean up apps for speed.
Duplicate content and URLs
Link to /products/ URLs, noindex thin tag pages and write unique descriptions. See more.
Missing redirects
Add 301 redirects for deleted or changed URLs in Navigation, then URL Redirects.
Duplicate titles and descriptions
Give every page a unique search listing.
Speed
Remove unused apps and compress images. Speed up your store.
Keep exploring
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