International SEO for Shopify (hreflang and Markets)
For international SEO on Shopify, use Shopify Markets with subfolders (such as /fr or /en-ie) or country domains, translate content properly, and let Shopify add hreflang tags so search engines show the right version to each country. Localise prices, currency and key content.
By Abdullah Ashraf, Shopify expert · Last updated: October 2026
Quick summary
- Subfolders are simplest for most stores.
- Shopify adds hreflang tags automatically.
- Translate and localise, don't just convert currency.
Choose a structure
Subfolders keep authority on one domain. Country domains can build local trust but need separate authority.
Translate properly
Use Translate & Adapt or professional translation for key pages, titles and descriptions.
Check hreflang
View page source to confirm hreflang tags for each market.
Localise
Local currency, delivery information and payment methods matter as much as language.
Keep exploring
Related pages you might find useful next.
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