How to write SEO meta titles and descriptions on Shopify
Write a unique meta title under about 60 characters with the page's main keyword near the start, and a meta description under about 155 characters that explains the benefit and gives a reason to click. Edit both in each page's search engine listing section in Shopify.
By Abdullah Ashraf, Shopify expert · Last updated: October 2026
Quick summary
- Titles under 60 characters, keyword first.
- Descriptions under 155 characters, with a benefit.
- Unique for every page.
Titles
Example: 'Organic Cotton Baby Sleepsuits | Your Brand'.
Descriptions
Example: 'Soft organic cotton sleepsuits for 0 to 24 months. Free UK delivery over £40 and easy returns.'
Where to edit
Scroll to the search engine listing on any product, collection, page or post and click Edit.
Check results
Search Console shows click-through rates. Rewrite titles for pages with many impressions but few clicks.
Let's grow your store
Tell me what you sell and where you're stuck. You'll get honest advice and a fixed quote, even if we don't end up working together.