How to speed up your Shopify store

To speed up a Shopify store, remove unused apps and their leftover code, compress and correctly size images, lazy-load images below the fold, limit third-party scripts, use fewer fonts, and choose a well-built theme. Measure with Search Console's Core Web Vitals report and PageSpeed Insights before and after.

By Abdullah Ashraf, Shopify expert · Last updated: October 2026

Quick summary

Apps and images are the usual causes.
Measure real-user data, not just scores.
Test changes on a duplicate theme.

In this guide:

Measure
Apps
Images and video
Scripts and fonts

Measure

Check Core Web Vitals in Search Console and test key pages in PageSpeed Insights on mobile.

Apps

Remove unused apps, then check the theme for leftover code. Audit your apps.

Images and video

Compress images, use sensible sizes and avoid large autoplay videos near the top of the page.

Scripts and fonts

Limit tracking and chat scripts, and use one or two font families.

Frequently asked questions

What's a good speed score?

See Core Web Vitals targets.

Keep reading

Official sources

Core Web Vitals (Google Search Central)

Checked September 2026. Rules change, so always check the latest official guidance.

Keep exploring

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