Link building for Shopify stores
Links from other reputable websites help your store rank. For Shopify stores, the best links usually come from suppliers and stockists, local and trade press, gift guides, collaborations, useful resources like calculators or guides, and genuine PR. Avoid buying links, which can harm rankings.
By Abdullah Ashraf, Shopify expert · Last updated: October 2026
Quick summary
- Earn links, don't buy them.
- Suppliers, press and gift guides are good starts.
- Useful tools and data attract natural links.
Quick wins
- Supplier and stockist 'where to buy' pages
- Local business directories and chambers of commerce
- Awards and maker directories
PR and gift guides
Pitch products to journalists and bloggers for seasonal gift guides, with good photos and samples.
Linkable assets
Calculators, original research and detailed guides attract links naturally. Original statistics work well.
What to avoid
Paid link schemes and low-quality directories can lead to penalties.
Keep exploring
Related pages you might find useful next.
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